Without Creativity Creative Process

By Alexis Nunez Oliva
Executive Producer of Television

Sudden changes in programming and the breaking of habits of viewers, with advertisers emergencies on certain concepts and contents, has made the television industry jeopardizes the creative process, fundamental method to remove the air a good idea either produced.

Writers, producers and theaters face sometimes the decisions of executives with surprise, and the answer becomes improvisers, leaving a space increasing to projects that emerged without analysis or market research, or teamwork.

Many TV companies seem more determined to build new programs, which seek to ensure their permanence premieres of years, brand positioning, affiliation with certain sentimental title, character or driver.

But the conflicts facing today's creative process are becoming more and more frequently.

Few TV stations attach importance to the work areas, the lighting of offices and good visual environment, through ignorance and lack of a renewed view at times, or by shortages of other material resources.

Those who write and produce do not require large spaces or windows that look out to sea or landscapes of forests and mountains (though images are ideal related to the harmony). What I need is privacy for teamwork and a creative environment, to create areas where they are separated from the others dedicated to the administration or receive calls.

The creative process that begins with an idea, necessarily requires a continuity, which usually follows with write, produce, sometimes investigate and finally discuss it before presenting it for approval and production.

While it is true that good ideas can arise suddenly, it has also been shown that an idea has to go through the incubation for further developed so that the process is completed with the association and evaluation of all ideas, research, processing own ideas and finally the implementation of the ideas discussed and selected as valid for the project.

In modern industry of television I have seen little respect for the creative process, and such little respect in general do not have a basis for disparaging. It is based on an ignorance of the origins and paths of development of creativity, for lack of adequate preparation of those who sometimes make the decisions.

The lack of space and time for the creative process ends in the production of repetitive, or original ideas little unfinished, finally giving a bad result in the air and boring to viewers compared to products that do not tell him anything new, you do not surprise and makes you lose hope in a certain genre or television channel.

It is urgent for most companies know that Spanish-speaking television, an in-depth analysis and meditated on the importance of the creative process, to see what they should make to achieve the necessary conditions to ensure the development of better ideas.

Millions of dollars and euros travel the world in economic transactions to buy technology and equipment to produce better and see the image of television each year, and this new momentum for what should be applauded and preserve it.

The odd thing is how the investment plans, are not usually regarded with the same force, the necessary resources and renewed so that the work areas comply with the requirements that require the development of the creative process.

All companies in the world today have access to better technology and prices between editing systems, cameras and equipment forums are so variable, allowing almost all produce with quality.

As is known and understood that a television program must be written, recorded, edited and post-produced (as a rule) are unaware that the creative process also brings a series of steps that are ignored when they show an incomplete and even mediocre .

The only difference between television will remain the talent recruited from the cast, even the writers and producers. Invest in them so that they have better working conditions is a wise way to invest in better ideas that do not yet exist, and that perhaps is to come, just waiting for the opportunity to cultivate.

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Television: Inform, Form and deforms

By Alexis Nunez Oliva
Executive Producer of Television

The last comment "The hypocrisy of demanding a television," I brought a flood of e-mail messages and letters, demonstrating not only the perennial interest in television, but it's controversial topic.

While someone named Katy tells me that "television is entertaining, but comes to see her expensive" (referring to the strain that can cause), Adriana, graphic designer, calls "personal and professional ethics" to those who produce programs, and Rosa, announcer, says that it can bring, "as well as information and entertainment, a bit of culture and education."

While the television commercial, created to entertain, has no obligation to educate or to be a center of learning, it has a duty not to warp, and it is here where the use of ethics in creativity, not to mention that Parents should be implemented as translators for their children in front of the television reality show where it on the news or through social characters that usually appear in soap operas and series (the murderer, the envious, the traitor).

Questioning the hypocrisy of demanding to television because I intend to insist on those teachers and family members to the restless child, they take as a remedy, with ignorance, turn on the television to evade its responsibility to "entertain", and then collide with a regular programming that criticize the discovery of the damage that could result in the formation of the individual.

Mauritius Alatorre, Director of Production of a television company, clarifies that lacked say that I am referring to the broadcast television (which is free and we view with a simple antenna), and rightly so, because the pay-TV (cable or satellite) has a marvelous diversity where we can learn from and how was the formation of the earth, to the efforts of caring for his flock lions, usually done with a great sense of entertainment, learning by impersonating a way of narrating stories compatible with television. Channels are known as "niche" that go directly to the public interested in certain topics.

A television commercial (open signal) can ask whatever is happening to us, but you can not meet everything we want. Stroke among its objectives to teach not to lie or to commit crimes, it is a valid aspiration and every day I see more social commitment in almost all the programming world, in its writers and producers.

The same television criticized in recent weeks has been instrumental in mobilizing countries and continents to recent natural disasters in the Caribbean and other land, and he succeeds precisely because its power of conviction, on hearing of its success, because people who watch their programming understand we must move towards solidarity. These are the moments in which commercial television can "train" exhibit positive attitudes and consciousness.

Today we applaud that, thanks to television (and other) many leaders and bureaucrats to be more careful in their actions, because the transparency of crystal television screens typically reach their offices, their pockets and bank accounts, when in the informational space discovers and reports of corruption and denouncing the power of the image. That's one way to inform forming against deformation.

Someone anonymously wrote to me saying that "the media are a direct influence on how people perceive things, change ways of thinking, creating fashions ..., but this also happens with the classes of teachers in schools The talks between friends and family, and with millions of photographs and articles on the Internet are just a click to occur if you do not watch and care for the "contents" to a simple reunion weekend.

Television, to have an identity and an own sound, with moving images that live in the home, produces a "credible" special assimilated by the viewer. That's communicative power, we must assume our responsibility in the upbringing of children, thus avoiding any recurrence, as adults, manageable beings and imprecise, as could happen with any other experience in their lives that deformed his character, and not only because of television.

Parents must take responsibility perennial selection: what programs in which channels to see what times and how much should be allowed daily, according to the ages and habits of every school child care is just like opening a porn magazine in home or bring children to a bar for adults.

The television never be in the strict sense of the education of women and men. It's always more to limit warp if their content is not discussed in families or is not limited to those who still, because of their age, are unable to analyze and choose with maturity.

As I said Maru, in another e-mail I received, a Mexican who lives in Italy, "the challenge of television is rediscovered, win back the hearts of viewers and through this, trace", to which only add: a footprint that always allows us to continue to enjoy television, without ever losing its sense of entertainment, even at the risk of distortion, as with the tasty foods you eat ... even though we know that we fatten.

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The Des Remote-control

By Alexis Nunez Oliva
Executive Producer of Television

When in 1893 the Serb Nikola Tesla developed the first remote control with patent filed, with the aim of controlling vehicles on the move, I could not believe after so many years that human beings depend on the remote control and can depend on your pillow, your partner's sentimental or some addiction.

Although in 1956 the first device that appeared to distance could change some channels timidly, and with a mechanical system that sounded outrageous, it was not until the late seventies when the remote control started to acquire the shape of a threat to the television and gave comfort to viewers, but allowed just go up and down the volume and change the channel to the next or previous.

Whenever we talk in the television industry point rating and share, almost never interact with the remote, small Pad with ever more options.

The remote control can be considered a real tyrant by those who produce television. It is the lethal weapon that shoot with viewers to take in less than a second, the decision to change the channel.

When the channels had to change them through a button that seemed to be a key gas cooker, spectators granted more time to programs, sometimes relying on a re interesting as the minutes passed.

Lifted the seat meant a physical effort when he had to do it several times and sometimes children became assistant to the parents say ... "change the channel?".

In those times the rates of obesity were lower (I do not believe that only by the exercise of changing channels) the pace of life was more tranquil, and diversity of television channels was small when compared with the hundreds of signals that almost anyone have in your house when you decide to sit down to watch TV.

And why do people change the channel? The issue is much deeper and involves several conditions that match, appealing for further comment on his scientific analysis.

Only the firing of a weapon is as fast as you change channels. It depends on a finger of a thought. Depends just to get bored without knowing that you are bored, and sometimes even an accident, when pressed a wrong button and arrive at a program that surprises us and makes us forget exactly who we're armed and still experience the adventure continuing search .

It is proven that women are conservative in using the remote control. Take longer to change a channel. The spirit of the mother has a patience that we see every day when they decide to do zapping.

The men, when they have a remote control in their hands, acting as in the west, between gunmen. Nothing stops. All of them are interested. Enloquecen betting on what follows. Are smoked with your fingers the buttons that move up and down the canals.

There is something more appealing on television for a man that the program is not watching at that time and he wants to come soon without knowing what or where it is.

Men suffering from zapping early, and result in women, when they see television as a couple, dissatisfaction and anxiety. Sometimes women get tired and leave ... for another TV installed somewhere in the home. Starts well infidelity of husbands and viewers each decides to entertain with different schedules.

Living in this modern assumed, households of any mortal have an invasion of remote controls. The stereo, DVD player, each more computers, engines, electric curtains, the air conditioners until the alarms of the cars was appropriated on the remote, to make life more enjoyable and somewhat sedentary, creating another kind of relationship between people and computers.

But no remote control creates emotional dependence that builds the remote control of television. His brief straying on the bed on the floor or on the couch, causing palpitations, anxiety, anger, guilt and responsibility.

At the same time, in this 21st century there is perhaps a more democratic tool that remote control, it allows the viewer to vote every second for the best program, choosing the most popular, and condemning the disappearance to the forgotten.

We know that the use of the remote control does not determine the quality and depth of content, and less scope, but who is allowed to each viewer vote for the most entertaining, showing their tastes and preferences without using the spoken word, without write their thoughts, without confessing to the priest.

Perhaps the day is not far when using a remote control can shut neighbor scandalous, or turn off the friend who never fails to criticize everything and who knows if we serve up to change government policy when we invade exactly out of control.

While this does not happen, people will continue to play to control the television, but the reality is almost always available to us television monitors, despite the distance.

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