Obama and Chavez: Presidents On Television

By Alexis Nunez Oliva
Executive Producer of Television

If it is true that television decides, then we can say that television and elected the next U.S. president: Barack Obama.

The two candidates have made frequent use of television in the same year that the discussion is about the displacement of viewers to the Internet and when it is put into question the permanence of the programs facing the new options that technology presents.

These two men, with their television, confirmed only the impact that television leads to reach millions of people at once, in the same instant, picture and sound.

But between McCain and Obama, the second has been more persistent with television. In his closing campaign bought half hour in primetime to expose the message at the national level, the channels NBC, CBS and Fox and made clear the importance it attaches to recruit Hispanics at a similar time on Univision.

Obama's team paid a million dollars to each company by the space of thirty minutes and just under a few other cable television companies, to add a total of close to $ 250 million from June until today in his campaign. This candidate, who has promised to remove the U.S. from the economic crisis, exceeded the spending of advertising from companies like Wal-Mart or McDonald's in the same period.

Before last night, which some called the Obama TV, local and national channels throughout the United States have been inundated with messages. It is considered that has spent four times more money on television that his rival John McCain.

In a single day Obama came to spend 6 million and a half to $ 1 million against his opponent. Their spots appear on the broadcasts of football and in terms of big sporting event is scheduled hearing.

Experts in advertising and media in the United States claim that this is a form of a presidential campaign on television unprecedented.

The Democratic candidate's television strategy to buried almost any message from the Republican candidate in the last seven days. The money spent by McCain in other media can be considered lost, compared to the impact and the force that gets television.

Against this background we are looking into the handling of language and the use of the media, setting up another similarity between Barack Obama and Venezuelan President Hugo Chavez: both prefer television to convey their messages, in addition to being politicians, to share the same race and of belonging to the astrological sign of Leo.

Hugo Chavez has said he wants to be president beyond the year 2020 and spend hours on television between speeches and reflections on a national network.

Barack Obama wants to be president of the United States as of 2009. This Wednesday succeeded in putting the largest chain of television companies in his country and spoke for thirty minutes. Otherwise we'll know it when you have in your hands the keys to the White House.

If Obama and Chavez made use of television to come to power, and both reaffirmed their power through television, it is primarily a television monitor their actions and disclose them so that they are not only presidents on television.

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