Without Creativity Creative Process

By Alexis Nunez Oliva
Executive Producer of Television

Sudden changes in programming and the breaking of habits of viewers, with advertisers emergencies on certain concepts and contents, has made the television industry jeopardizes the creative process, fundamental method to remove the air a good idea either produced.

Writers, producers and theaters face sometimes the decisions of executives with surprise, and the answer becomes improvisers, leaving a space increasing to projects that emerged without analysis or market research, or teamwork.

Many TV companies seem more determined to build new programs, which seek to ensure their permanence premieres of years, brand positioning, affiliation with certain sentimental title, character or driver.

But the conflicts facing today's creative process are becoming more and more frequently.

Few TV stations attach importance to the work areas, the lighting of offices and good visual environment, through ignorance and lack of a renewed view at times, or by shortages of other material resources.

Those who write and produce do not require large spaces or windows that look out to sea or landscapes of forests and mountains (though images are ideal related to the harmony). What I need is privacy for teamwork and a creative environment, to create areas where they are separated from the others dedicated to the administration or receive calls.

The creative process that begins with an idea, necessarily requires a continuity, which usually follows with write, produce, sometimes investigate and finally discuss it before presenting it for approval and production.

While it is true that good ideas can arise suddenly, it has also been shown that an idea has to go through the incubation for further developed so that the process is completed with the association and evaluation of all ideas, research, processing own ideas and finally the implementation of the ideas discussed and selected as valid for the project.

In modern industry of television I have seen little respect for the creative process, and such little respect in general do not have a basis for disparaging. It is based on an ignorance of the origins and paths of development of creativity, for lack of adequate preparation of those who sometimes make the decisions.

The lack of space and time for the creative process ends in the production of repetitive, or original ideas little unfinished, finally giving a bad result in the air and boring to viewers compared to products that do not tell him anything new, you do not surprise and makes you lose hope in a certain genre or television channel.

It is urgent for most companies know that Spanish-speaking television, an in-depth analysis and meditated on the importance of the creative process, to see what they should make to achieve the necessary conditions to ensure the development of better ideas.

Millions of dollars and euros travel the world in economic transactions to buy technology and equipment to produce better and see the image of television each year, and this new momentum for what should be applauded and preserve it.

The odd thing is how the investment plans, are not usually regarded with the same force, the necessary resources and renewed so that the work areas comply with the requirements that require the development of the creative process.

All companies in the world today have access to better technology and prices between editing systems, cameras and equipment forums are so variable, allowing almost all produce with quality.

As is known and understood that a television program must be written, recorded, edited and post-produced (as a rule) are unaware that the creative process also brings a series of steps that are ignored when they show an incomplete and even mediocre .

The only difference between television will remain the talent recruited from the cast, even the writers and producers. Invest in them so that they have better working conditions is a wise way to invest in better ideas that do not yet exist, and that perhaps is to come, just waiting for the opportunity to cultivate.

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